Nintendo sexes up its advertising

The Nintendo corporation is adding sexual tones to its advertising of its new product the DS handheld device. They are spending $40 million on this product launch. Nintendo is trying to take a more mature outlook for its new handheld device. They are trying to get away from the little kid ideal associated with other Nintendo handheld devices. Their tagline for this new product is "Touching is good". Nintendo is trying to shoot for more mature buyers and are going to put more mature content on their new device. The Nintendo DS is priced at $149.99 and hits stores November 21.