'Lost' Beats 'Desperate Housewives' on iPods

ABC’s “Lost” and “Desperate Housewives” have been competing for ratings ever since the first seasons began. According to Neilsen Media Research, “Lost” had pulled in 20 million viewers in last week on television, while “Desperate Housewives” had 26 million viewers.

Stephen McPherson, ABC’s entertainment president stated that originally selling the iPod downloads were thought to drive more viewers to the television episodes and boost ratings. However the results were just the opposite.

Apple’s video iPod has the capability to download these ABC shows. “Desperate Housewives averaged at 27.2 million viewers before the download was available, and lessened to 25.2 million viewers afterwards. While “Lost” had 22.7 million viewers before the download was available and 20.7 million afterwards. Both shows dropped in the number of viewers.

McPherson continues by saying that the second season of "Desperate Housewives" has lost its sparkle.

"We probably tried to tie up too many loose ends in the beginning," he said.

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