As Corporate Ad Money Flows Their Way, Bloggers Risk Their Rebel Reputation

The new technological age of bloggers has become a money making market. Currently, bloggers are being offered some form of payment by advertisers in exchange for links to company websites or ads on their blog sites. Big business has turned in a new direction. The amount of money exchanged bloggers and advertisers is not tracked, and there for the amount is practically limitless.

USWeb is currently promoting Terra Entertainment’s upcoming release of the film “One Perfect Day” by asking MySpace users to include a trailer of the movie on their websites. In return, the blogger will have their names listed at the end of the credits on the film’s DVD. Not only does this promote the movie to blog viewers, it urges the bloggers themselves to purchase the DVD of the movie.

The attention of these Internet postings has obviously caught the eye of businesses. According to Charlene, Li, an analyst at Forrester Research, businesses are currently spending anywhere from $50 million to $100 million a year on blog advertising, and the amount will only continue to grow.

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