Investors Banking on Hispanic Growth

There are some 40 million Hispanics with legal US citizenship making the middle class demand products that fit their needs and wants. This group is the second biggest demographic shift since the baby boomers and many investors are trying to take advantage of this growing group of consumers. The target markets are media, financial services, consumer products, food, and beverages. One of the bigger firms in the Hispanic Market is Solera Capita, a $250 million company that bought the magazine named Latina for $20 million, whose target market is young Hispanic women. One popular forecast for this market is that it will reach $1 trillion for goods and services by 2010.